Since radio is an aural experience, I used behind-the-microphone photography to create a visual bridge between the listener’s ear and the donor’s eye. Captioned images of hosts and studios transformed a transactional rate sheet into an insider'”‘s invitation to join the station’s mission.

Human-Centered Focus: Prioritized photography of listeners, volunteers, and hosts to remind partners that their underwriting attracts a living community of new clients and customers.

Modular Design: Created a flexible template system, allowing representatives to swap rate sheets and sample messages based on the client’s needs.

Data Visualization: Designed custom illustrations to demonstrate signal reach and listener demographics, translating complex data into easy-to-digest graphics for business owners.

Brand Alignment: Ensured all typography and color palettes matched the SPR visual identity, maintaining a professional and consistent institutional voice.