Objective: Create a high-impact, visual tool for Advancement and program leadership to recruit sponsored projects from regional industry leaders for the seven-month Senior Design capstone program.
Strategy: High-level stakeholders need to understand information at a glance. Collaborating with leadership and the University Brand office, I organized information and testimonials into a streamlined eight-page visual guide.
Execution:

- Creative Direction: I acted as both Art Director and Lead Photographer, capturing 30% of the candid imagery “in the field” and directing the remaining visual assets.
- Production Management: Collaborating with the university Brand office, I oversaw the production process from layout to prepress, providing a document that met all technical specs (especially CMYK and bleeds). I then optimized the document for additional digital distribution and website embedding.
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