Challenge: Spokane Public Radio’s capital campaign had reached 80% of its goal, but needed a final push to secure the remaining funds. This print ad visually communicated the idea of an “unfinished” building to inspire donors to help complete the vision.

Photoshop’s sketch filter helped, but also left behind multiple artifacts that had to be cleaned manually. Juxtaposing a masked corner of the line drawing with the campaign’s main photograph emphasized what donors had made possible so far — and what still needed support.