Challenge: Drive traffic for a major fundraiser to a *new* venue with a week’s notice.
As soon as management confirmed the replacement space, revised print and digital promotions went out with confirmation phone calls. But the true driver would be word of mouth on social media – especially our audience’s favorite, Facebook.
Swiping a picture from the venue’s website, I digitally added “SPR RECORD SALE THIS WEEKEND” to their marquee. That clear image said it all.
After seeing our post, the venue put the same message on their post. Short, sweet synergy.
Communication By Design 