Challenge: Celebrate and promote the public radio program On the Media with a 2-color visual identity piece that could be placed on a T-shirt.
This design used only spot Yellow and Black to showcase the variety of classic media formats, illustrating the show’s view that media is everywhere. The images were pulled from stock or royalty-free sources and would have been recreated with custom photography for national use.
The show’s tagline “Turn On, Tune In, Wise Up” is displayed on the “T” t-shirt.
Communication By Design 