Challenge: Build reputation among peer institutions by promoting the school’s innovations and growth. Target audience: approximately 450 Deans and Associate Deans of other engineering institutions.
Created a postcard, companion web content collected into one promoted URL, managed assets for a third-party vendor’s documentary-style video.
Outcome: Raised the school’s U.S. News & World Report ranking by two points to 21st (tied, among engineering schools without a doctorate)
Collateral examples coming soon
Communication By Design 