KPBX Record Sale

Challenge: Develop and execute communications plan for the largest annual fundraiser of Spokane Public Radio.

The Sale has two overlapping phases with unique CTAs.

  1. Donate Items: Bring ‘new or gently used’ physical media and equipment to specific locations.
  2. Find Bargains: Attend the sale event.

Audience demographics: Located throughout KPBX’s “Inland Northwest” reach into three states and Canada. Radio required to meet the core audience’s listening habits. Print and digital plan appeal to a wider audience who could be converted to listeners.

Infographics
Visual Branding and Design
Radio Creation
Crisis Communications
A blue and purple image of comedian Paula Poundstone

Photos & Videos

Four women, including the website author, mouths open as if singing against a stage's red curtain

Performance