This work ranges from print pieces echoed on gonzaga.edu/seas, sole content manager for the site’s 600+ webpages, social media and digital signage for the extensive foot traffic. I act as a bridge between technical experts and the public, translating dense academic research into human-centered stories. By structuring content to answer the questions students and families actually ask, I helped double the enrollment for the computer engineering program. Constant collaboration with people throughout the university ensures that a story reaches the right person at the right time.

Gonzaga brought me to Spokane before basketball was a big deal on campus. I was the youngest Editor in Chief of the Gonzaga Bulletin (the first edition came out on my 19th birthday). I DJ’d at KAGU when it was still an indie-rock station, plus performed four shows in what would become the Magnuson Theatre.

This foundation in media and the arts led first to commercial radio, then a decade with Spokane Public Radio. I honed marketing and donor relations communications for KPBX and considered my work “print radio”—bringing behind-the-mic images and stories to the listeners and donors through advertisements, fundraising collateral and the monthly magazine. As the organization grew to three separate radio channels, so did my involvement with new media: websites, email marketing and social media. NPR Online in Washington, D.C. hired me for a season to help member stations across the country integrate their digital presence with co-branded reporting during the 2000 election season—a historic moment in American journalism.

During a period when I worked closer to home, I consulted for non-profit community organizations on their marketing and advertising. I focused on technical image work, scanning and restoring negatives, slides and photographs to preserve historic treasures. For fun, I also created, hosted, and produced the Broadway Matinee weekly radio show. That time with my family led us to perform in community theater together, which remains a precious memory. I love using my creative tools to build community and encourage a deeper understanding of the world around us.

When SPR prepared to bring the $900,000 “Moving to a Sound Future” capital campaign to the public, I led the communications strategy. This required a shift from standard fundraising to a narrative about history and renewal. By chronicling the renovation of Fire Station No. 3 into a modern broadcast home, I helped donors see themselves as stewards of a local legacy. This ability to maintain engagement through long-term projects is a thread that runs through all my work.

My MA in Communication and Leadership helped me frame these diverse skills as a single craft. I have learned that many people do not recognize the inherent value of their own stories, often believing that their work is too technical or ordinary to be interesting. I see my role as a collaborator who helps find the piece of the bigger picture that puts everything else in context. I look forward to puzzling out the next big challenge and helping your audience see the hidden picture in your organization’s story.

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